A must-have item in every beauty enthusiasts makeup collection, foundation can cover blemishes, even skin tone and create a smooth, flawless complexion.
It is the one makeup product that approximately 34 percent of consumers said they could not live without and according to a 2004 poll by the market research group Mintel, 64 percent of American women surveyed were foundation users.
For this reason, foundation is one of the top three makeup items that is undoubtedly worth buying natural and organic above all others.
With all of the varied options and high-quality choices available today, shopping for natural, organic foundation is now easier than ever and does not need to be time-consuming, expensive or frustrating.
Why natural and organic foundation?
There's no denying that the appearance of our skin can have such an enormous impact on our self-confidence and is often the first thing people notice about us.
Anyone who has ever suffered from skin issues can easily attest to feeling down and self-conscious when out in the world.
If you are one the many people suffering from ongoing skin concerns such as acne, eczema, redness or uneven skin tone, it may be time to have a closer look at the ingredients within your foundation products.
Most conventional foundations contain harsh ingredients and chemicals that can cause oily skin, clogged pores, acne, dryness and allergic reactions, just to name a few.
Many times, these unhealthy chemicals are actually the culprit for most of these skin concerns and simply swapping your foundation out for more natural, organic alternatives is all it takes to see a drastic improvement in your skin.
Benefits of natural and organic foundation
Once you've made the important transition to natural and organic foundation products, it won't be long before you begin to notice the wondrous effects that this healthier alternative will have on your skin.
Protection against premature aging
Since the skin on our faces is ultra thin, it absorbs products far more easily. This means that your face is more susceptible to UV-damage and premature aging than any other part of the body.
Natural, organic foundation products will provide an extra layer of protection to your skin with high percentages of sun-shielding ingredients such as vitamin C and antioxidants. These two ingredients are both essential for maintaining a radiant, youthful complexion.
Improved skin quality
Since natural and organic foundations do not contain any of the pore-clogging ingredients found in conventional foundations, your skin will be able to take in oxygen and function properly. This means clearer, even-toned, glowing skin!
Rather than temporarily covering blemishes and providing a temporary fix, natural and organic foundation allows the skin to heal and get to the root of problem.
Safer and more gentle on your skin
Since natural, organic foundations cannot use synthetic ingredients and chemicals, nutrient-rich vitamins and minerals are often used in their place, leaving these products packed with gentle, plant-based ingredients that greatly lessen the chances of allergic reactions.
You can feel confident that by using a natural and organic foundation, you will not putting any synthetic dyes, synthetic fragrances or preservatives such as parabens and phthalates onto your face.
Generally kinder to animals and the environment
Another excellent perk of going natural with your foundation routine is that natural and organic brands tend to be highly environmentally conscious, use eco-friendly packaging and are almost always cruelty-free.
This means that your foundation won't only be more beneficial for your skin but will also be helping the planet and the animals that often suffer in the beauty industry.
How to shop for natural and organic foundation
When shopping for natural and organic foundation products, it is essential to first locate the proper logos and certifications to ensure that the claims have been monitored and approved as abiding by the proper natural or organic standards.
To learn more about the exact logos to look for on your foundations packaging, be sure to check out "The Complete Guide to Natural and Organic Makeup, Cosmetics and Skin Care."
When in doubt about a particular brand or foundation product, it is always helpful to dig a bit deeper by contacting the manufacturer directly with questions or visiting the companies website.
With the information contained in this article and the above guide, you are now ready to set out to find the perfect natural and organic foundation to add to your beauty routine. Healthy, glowing skin awaits!
Read MoreTop 4 Benefits of Using Organic Beauty Products
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