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Natural, uncomplicated skincare that works. Vegan, cruelty-free and worry-free.

Let’s get real about skincare, shall we?
We believe that when you’re good to your skin and nourish it with nature’s finest ingredients, your skin will return the favour and be good back to you. Sounds fair enough, right?

Intimidated by the baffling mumbo jumbo, and frustrated by the hidden toxins and questionable ingredients, we decided there had to be a less complicated path to healthy, happy and glowing skin.

We became inspired to change the dull to delightful, because why can’t looking after your skin be fun?!

We went on a wild journey to create effective, easy-to-understand 100% vegan & cruelty-free products packed with skin-boosting organic botanicals. And gentle enough to not upset even the most sensitive skin.

Our plant-based formulations combine an alphabet of vitamins, minerals and antioxidants essential for optimising your skin's health and vitality. They’ve been designed to de-stress and simplify your clean beauty routine, while delivering glowing results to help you feel your best.

Skincare should be a relaxing part of your daily self-care routine, without the worry of nasties hiding in your products.

We focus on pure and safe ingredients from Mother Earth and never include potentially harmful toxins or chemicals in any of our products.

No parabens, sulfates, phthalates, propylene glycol, mineral oils, artificial fragrance, petroleum, or triclocarban.

Made with a bunch of love in the UK, our products follow rigid EU standards for health and safety, where over 1,300 toxins and questionable chemicals have been banned.

We dream of a beauty industry without judgement, where following your bliss and finding what works for you is the norm. We believe in embracing your natural beauty and that looking great and feeling your best should exist hand-in-hand.

We strive to leave the world a better place than we found it. To us, this means planting a tree for every order to offset carbon emmisions, using low-waste recyclable packaging, and remaining as environmentally-conscious as possible in our business practices.

Conscious Cosmetics

None of our ingredients will ever contain animal by-products.

Guaranteed to never include animal testing at any point of production.

Always formulated without any known chemicals or known toxins.